"Bintang, anyone?"

"Bintang, anyone?" -

Indonesia's Most Loved beer and the history behind the label

a holiday spent in Indonesia most likely revolves around a bottle of Bintang. It is a household name and the perfect thirst quencher to survive the tropical heat of the archipelago. For years Bintang has always been a favorite among locals and foreigners, both because of its great light taste and the fact that this beer can be easily found everywhere in Indonesia.

as a Pils, since it is a clear, bottom-fermented lager is the name Bintang means "star" in Indonesian. Sells widely across the country, is Bintang in almost all bars available and restaurants, supermarkets, 24-hour convenience stores, street kiosks and food stalls. A Bintang or bottle costs about IDR 100-18000 IDR and with 5% alcohol Bintang is considered a light beer. The questions of how it all began and how this beer was a real bright "star" as a famous local brand, and why Heineken said Bintang sister beer, all based to be based on facts that intertwine interesting with how used Indonesia a Dutch colony, to be the focus of attention at this time on the island of Java.

, the brewery where Bintang beer was born, was established in 1929 under a company called NV Nederlandsch Indische Bierbrouwerijen. First founded in Medan, this company only brewery in Surabaya, and its first brand was Java was beer. In 1936, Heineken NV has been a major shareholder and when this happened, the company name changed then to Heineken Nederlandsch-Indische Maatschappij Brouwerij. The following year the company Heineken beer resulted in the Indonesian market for the first time.

During the Second World War, the company has ceased production of Heineken beer, but not long after the independence of Indonesia in 1947 Heineken Beer was introduced in the Indonesian market again. The comeback proved successful, in 1951, as the company's name was changed back Heineken Nederlandsch-Indian Bierbrouwerijen Maatschappij NV, the sale of Heineken Beer back to full strength in the local market. Since this was during the years of Indonesian Guided Democracy, a situation that lasted from 1957 to 1965, the Indonesian government adopted many aspects of local companies over - and the Heineken no longer forced labor as a technical consultant for the company and also banned using the Heineken brand once and for all. Hence the birth of "Bir Bintang 'and what was before a Heineken beer in this local brand was changed to a local name. The company name also changed into Perusahaan Bir Bintang.

In 1967, Heineken added activities in Indonesia and with the renewed technical support of Heineken companies the quality of Bintang beer Bir Bintang was brought back to international standard. Bintang Baru was re-launched under the name. After changing several times went the name Perusahaan Bir Bintang as a company in 1981 to the public and took a new name, PT Multi Bintang Indonesia. Today PT Multi Bintang Indonesia Tbk is the leading beer producer in Indonesia, which manufactures and sells a range of branded products, including Bir Bintang, Heineken, Guinness, Green . Sands, Bintang zero and charge the latest label change that took place Bintang beer came in 06. A dominant beer producer in Indonesia, Multi Bintang Indonesia relies on Bintang beer to cover more than 55% of the local market to rejuvenate - and even up to 70% in the regions of eastern Indonesia and North Sumatra.

Although the Muslim majority, Indonesians are still interested in beer consumers, evidenced by the fact that Bintang Beer 50 million liters of stock sold domestically each year usually. And this despite the fact that the price of Bintang, while for Westerners cheap, even for locals is relatively high.

Bintang, although of good quality and refreshing taste, do not really have a distinctive flavor. As with most other beers, Bintang is ideal if eaten cold, cold especially. In Indonesia, more remote villages, the hope, an ice cold Bintang more often than not find, fails through lack of cooling - and you will warm your drink Bintang. But at least they are still selling Bintang! Whether drunk on its own, with roasted peanuts and Cracker melinjo so often in picturesque Balibar, served with barbecued sets or spicy Indonesian food, the beer serves its purpose safely and well.

An American tourist in Ubud wrote in his blog about how he and his wife became and survived finished their journey under the burning sun Bali ", you always order a large Bintang beer," he advises. "It is as much as two small and it will cost thirty percent less. You know that you have definitely at least two, is not it? If you do not know that now, just wait until you are here and realize the average temperature between soaking in sweat and heat stroke is somewhere. "It's a bit of wisdom traveler you.

In the capital of Jakarta, whether while along the questionable but fun Jaksa stroll strips or sit in lovely old bars like Dyna Pub, or hang in cheap-beer as beer garden or Melly on Wahid Hasyim, dinner or drinks with posh in more places like Potato Head or hare, look for a bottle or glass design Bintang - and no doubt you will find it. But whether in Bali, Jakarta, Jogjakarta, in other tourist or business areas where people spend time seized the city streets and buildings for leisure and work roaming, the prospect of an ice-cold in the middle of a steamy afternoon always sounds like a good idea.

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